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1.
Brand culture by
Material type: Text Text
Language: English Routledge Taylor & Francis group, 2010
Availability: Items available for loan: DMU Dubai Library (2)Call number: 658.827/ SCH C.2, ... Not available: DMU Dubai Library: Checked out (1).

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2.
Creating powerful brands by
Edition: 4
Material type: Text Text
Language: English Routledge Taylor & Francis group, 2013
Availability: Items available for loan: DMU Dubai Library (3)Call number: 658.827/ DEC C.1, ...

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3.
Strategic brand management: a European perspective/ by
Edition: 2
Material type: Text Text
Language: English Pearson Education, 2012
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Availability: Items available for loan: DMU Dubai Library (3)Call number: 658.827/ KEL C.1, ...

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4.
Strategic brand management: building, measuring, and managing brand equity/ by
Edition: 5
Material type: Text Text
Language: English Pearson Education, 2020
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Availability: Items available for loan: DMU Dubai Library (2)Call number: 658.827/ KEL C.1, ... Not available: DMU Dubai Library: Checked out (1).

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5.
The new strategic brand management: advanced insights and strategic thinking/ by
Edition: 5
Material type: Text Text
Language: English Kogan Page, 25015
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Availability: Items available for loan: DMU Dubai Library (2)Call number: 658.827/ KAP C.1, ...

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6.
Advertising and promotion by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Sage Publications 2021
Availability: Items available for loan: DMU Dubai Library (1)Call number: 659.1/HAC.

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De Montfort University Dubai
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