International marketing (Record no. 49)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00590nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211114211114b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781260547870 |
| Qualifying information | Paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DMUL |
| Language of cataloging | eng |
| Transcribing agency | DMUL |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84/ |
| Item number | CAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | International marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 18 |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | McGraw Hill Education, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 682 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International business enterprises |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilly, Mary C |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Money, R. Bruce |
| Date last seen | Inventory number | Total Checkouts | Full call number | Barcode | Date last checked out | Copy number | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Date due |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 19/06/2024 | 00099 | 1 | 658.84/ CAT C.1 | 00099 | 21/03/2022 | 1 | 14/11/2021 | Books | Dewey Decimal Classification | Global MBA | DMU Dubai Library | DMU Dubai Library | Global MBA | 14/11/2021 | |||||
| 20/06/2024 | 00233 | 2 | 658.84/ CAT C.2 | 00233 | 20/06/2024 | 2 | 14/11/2021 | Books | Dewey Decimal Classification | Global MBA | DMU Dubai Library | DMU Dubai Library | Global MBA | 14/11/2021 | 01/07/2024 | ||||
| 19/06/2024 | 00234 | 658.84/ CAT C.3 | 00234 | 3 | 14/11/2021 | Books | Dewey Decimal Classification | Global MBA | DMU Dubai Library | DMU Dubai Library | Global MBA | 14/11/2021 |